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Preach and the money will come 360
“Deal adequately with all facilities offered by the Lord” 362

7.6 ISKCON and the BBT 363
What is the BBT? 363
ISKCON and the BBT — separate entities 364
The BBT protects Śrīla Prabhupāda’s copyrights 364
BBT, a transcendental collection agency 365
“More books at a lower price” 366
The price formula: double the BBT price 367

7.7 The dangers of immoderate financial management 369
Books are the best paraphernalia 370
Expanding beyond our means 372
The paraphernalia trap 373
Business should support the preaching 374

8 / Saṅkīrtana Strategies 377

8.1 Preaching and book distribution from the temple 377
Śrīla Prabhupāda on the temple’s purpose 377
The temple as a base for book distribution 378
Harināma chanting parties 379
Public programs and festivals 380
Preaching in higher circles 381
Preaching to the congregation 383

8.2 Going out with books 384

8.3 Traveling saṅkīrtana 386
Traveling saṅkīrtana pleased Śrīla Prabhupāda 387
Advantages of traveling saṅkīrtana 388

8.4 The practical side of traveling saṅkīrtana 390
Don’t be attached to facilities 391
Groups and division of duties 391
Vehicles 394
Saṅkīrtana schedule 394
Choosing where to distribute 395
Deities on traveling saṅkīrtana 397