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PART TWO
PURITY IS THE FORCE 163

Introduction to Part Two 165

4 / The Mass Distribution of
Śrīla Prabhupāda’s Books 167

4.1 Śrīla Prabhupāda on mass distribution 167
Śrīla Prabhupāda wanted mass distribution 169
Aggression 170
Books should not be given free 171

4.2 Devotee clothing , Western clothing 172
Statements (in chronological order) by Śrīla Prabhupāda 172
Statements from Bhaktivedanta purports 174
Advantages of distributing books in Western clothing 175
Advantages of devotee clothing 177

4.3 Quantity and quality 178

4.4 Saṅkīrtana transcends mundane salesmanship 180
The limits of mundane salesmanship 180
Techniques aren’t the most important thing 182
4.5 Practical techniques of mass distribution 183
Preaching while distributing 184
The psychology of mass distribution 188
Techniques vary according to time and place 189
The stack method 190
How to approach people in public 191
Asking for donations 198
Giving many books at once 199
Preaching to the faithless — the ninth offense 200

4.6 Unlimited ways to praise Śrīla Prabhupāda’s books 201
Flattering people 207
Handling special situations 208