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PART FOUR
           PREACHING IS THE ESSENCE   457



           Introduction to Part Four    459

           10 /  Training New Book Distributors               461


           10.1  Importance of the mood of the temple  461
                 The saṅkīrtana spirit    461
                 The sign of a healthy temple is people joining    462

           10.2  Importance of the leaders’ mood      464
                 Pushing the priority  465

           10.3  Example is better than precept  466

           10.4  The bhakta program     469
                 Kṛṣṇa consciousness is not sentimental or impersonal    469
                 Proper training    470
                 Preparation for saṅkīrtana    472
           10.5  Points to know before going out      475
                 Basic book distribution techniques    475
                 Basic sales psychology    476

           10.6  Joining a saṅkīrtana party    477
                 The first days on saṅkīrtana   477
                 Distributing books with older book distributors   480

           10.7  Lessons to improve the distribution    481
                 Never quit  481
                 Quantity rests upon quality   481
                 Avoid indifference   —   it’s a battle of wills    482
                 Determination    482
                 Avoid small talk    482
                 Impersonalists    483
                 Be concise   483
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