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5.6 Book tables 248

5.7 Harināma saṅkīrtana — by bus or padayātrā 249

5.8 Magazine distribution 251

5.9 Mail order 258
General strategy of a mail order service 259
Further aspects of mail order 260
Successful advertising 263
5.10 Follow-up or “contact” saṅkīrtana 263
Cultivating the people we meet 263
Not everyone will live in our temples 264
How many people can we reach? 266

5.11 Bringing the books to the top ranks 268
“Getting top-ranking men to read my books is real preaching” 268
“Getting the support of everyone, not just a select few” 268

6 / Book Distribution as a Lifetime Mission 271

6.1 What does “lifetime” mean? 271
Who really distributes for a lifetime? 271
Staying connected to book distribution 273
What it takes to continue for a lifetime 274
Capacity and quantity 278
Responsibility to Śrīla Prabhupāda 280

6.2 Book distribution is a constant challenge 281
Every day means new surrender 281
Taking shelter in book distribution 283
Stopping full-time book distribution 285

6.3 Overcoming problems in spiritual life 286
False ego and fruitive mentality 287
Self-centeredness 290
Discouragement due to bad propaganda 291