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4.7  Learning from past mistakes    212
              Misconceptions that sneaked in  213
              The end justifies the means  —  but where does it end?    214
              Don’t leave negative impressions    216
              Beware of offending the conditioned souls    217
              Why not apologize?   218
              The role of managers  218
              The call to purity and responsibility    219

          4.8  What Śrīla Prabhupāda really said     220
              On “cheating”    221
              “By hook or by crook” in context    224
              “The end justifies the means” in context  225
              Instructions on quality, quantity, and honesty    226
              “First impressions are lasting”  229
              Stop disturbing, but don’t stop distributing    229

          5 /  Other Forms of Distributing
              Śrīla Prabhupāda’s Books               233


          5.1  Śrīla Prabhupāda on selling sets to universities   233

          5.2  The history of set distribution    236

          5.3  Methods of set distribution    237
              The BBT Library Party    237
              Contract sales    239
              Follow-up programs   239
              Single books and sets combined    240
              Selling sets door to door    240
              The nāmahaṭṭa model     241

          5.4  Distributing door to door      241
              Visiting private offices, shops, and homes    241
              Distributing in offices   244

          5.5  Industries  247
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