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Book Distribution:

“Our Most Important Activity”

“There is no doubt about it: to distribute books is our most important
activity. The temple is not a place for eating and sleeping, but a base from
which we send out our soldiers to fight with māyā. ‘Fight with māyā’ means
to drop thousands and millions of books into the lap of the conditioned souls.
Just like during war time the bombs are raining from the sky like anything.” 4

1.1 Three premises

Book distribution refers to disseminating the transcendental knowledge of
Kṛṣṇa consciousness and delivering the conditioned souls from nescience.
Specifically Śrīla Prabhupāda’s books have within them all of the information
and understanding necessary to lead everyone throughout the world to
Lord Kṛṣṇa’s devotional service; his books will relieve people of material
suffering and guide them back to Godhead, back to their constitutional
position and ultimate happiness in an eternal life of bliss and knowledge.
Consequently book distribution refers above all to distributing the books of
Śrīla Prabhupāda, who is empowered to fulfill the prediction of Śrī Caitanya
Mahāprabhu that the Lord’s holy name will be known in every town and
village world-wide.
“There is no doubt about it: To distribute books is our most important
activity.” Śrīla Prabhupāda made this point unmistakably clear by his
spoken instructions, his practical management, his lectures, and especially
his letters. Because book distribution is the top priority, Śrīla Prabhupāda
wanted every member of ISKCON to be taught how to distribute books:
I like your program of sending out your best book distributors
to teach the others. That is the actual process of Kṛṣṇa
consciousness: to train others. Continue this program so that
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